YWCA: Reserved for her

The statue base that honours more women than history ever did.

Throughout history, women's contributions to society have often been overlooked, minimized, forgotten or denied. Our research shows that just over 10% of permanent statues in Canada depict real women and almost no statues depict Black, Indigenous or racialized women.  

On March 8, International Women’s Day, the YWCA made public a statue-less statue base and invited all self-identifying women to step up onto the platform and claim their spot. Reserved for Her championed by Scotiabank, was installed at the Vancouver Convention Centre and remained in place for all of March, drawing in self-identifying women to stand atop the base and feel empowered.  

We also invited a group of local women – inventors, activists, artists and creators – to join in, have their photos taken and spread the word on social media. 

Agency | Rethink Canada
Creative Director | Leia Rogers, Pamela Rounis
Art Director | Syd Danger
Copywriter | Emily Betteridge