WRING OUT BORING
Art Direction for SAXX’s Baselayer launch campaign.
Categorically, men’s baselayers are boring. SAXX challenged that convention with their bold prints, deserving of an even bolder visual.
Agency: Good Fortune Collective
Creative Director: Drew Pautler
Art Director: Syd Danger
Motion: Darryl Spreen
Retouching: Casey Kerrick
