PURDYS: NORTH POLE CHOCOLATE

Art Direction for Purdys 2022 Christmas campaign.
To give Canadians a true taste of Christmas, we travelled 3,487 km, deep into the Arctic Circle to source one special, magical ingredient: pure polar sea salt.

Agency: Rethink Canada
Creative Director: Sean O’Connor, Sheldon Rennie
Art Director: Syd Danger
Copywriter: Jon Mandell