Instacart Lie Pie

For Thanksgiving, Instacart helped people lie about making pie by providing a kit with everything they need to make it look like they baked it from scratch – including the pie.

Agency: Rethink Canada
Creative Directors: Alex Bakker, Leia Rogers, Justin Kowalczuk
Art Director: Syd Danger
Copywriter: Evan Kane
Designer: Raz Korb