BE YOU. BUT COOLER

Art Direction for SAXX’s Droptemp™ launch campaign.
To launch the world’s fastest evaporative cooling fabric, SAXX needed a campaign that clearly landed the product benefit. Confidence is always cool, so we celebrated relevant social influencers’ uniqueness in multiple photoshoots, making them even cooler with DropTemp™.

Agency: Good Fortune Collective
Creative Director: Drew Pautler
Art Director: Syd Danger
Retouching: Casey Kerrick

ALL TYPES OF MEN

Men’s beauty standards are decades behind the inclusivity of the women’s underwear industry.
We pushed for SAXX to showcase and celebrate all kinds of men wearing their products.
Photography by SAXX in-house photography team